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Home > the baker world > The drivetrain authority
the drivetrain authority
- Who else out there is focused to the level we are in the very space behind your motor and in front of your rear wheel? Nobody.
- Who else out there is educated to the level we are in the very space behind your motor and in front of your rear wheel? Nobody.
- Who else out there is successful to the level we are in the very space behind your motor and in front of your rear wheel? Nobody.
This easily qualifies us as the reigning drivetrain authority for American motorcycles. The drivetrain system of the motorcycle is strictly our world that we're the masters of. We've earned it and we live it.
To understand what BAKER Drivetrain is to a deeper level, let us describe to you what we stand for: We unapologetically push the distractions and temptations of the outside world aside to keep the integrity of our 4 core qualities: We are PREMIUM, INNOVATIVE, SUPPORTIVE, and AMERICAN. We call them the BAKER Fun4mentals. By nature, everyone as a whole at BAKER falls back to these traits because it is our innate collective character. It is also our promise to the American motorcycle devotee. Before we labeled it, these characteristics were in action and they helped build the success of the BAKER Drivetrain. By nature, we’re winners.
Premium
We Set the Bar
In the quest for the ultimate answers to drivetrain challenges, we use the latest design technologies and best-proven developmental methods. We undergo comprehensive testing until all our goals are reached with an educated mastery. We utilize the finest suppliers which continue to be American and work with them person to person quite often. The result is that we truly, profoundly, and absolutely understand the very earnest ins-and-outs of our products. Then, we ride the piss out of our stuff in the off hours and feel our creations at play too.
We focus on performance, performance, and more performance…then good looks comes out of it! Performance is a good look to those who comprehend it. Who can complain about the function of a perfectly engineered component manifesting itself through the finest materials? Those who really understand pure quality recognize the beauty in our products. That's why you won't see tribal cuts, skulls, or crazy exaggerations on our designs. Gimmicks don't make the bike faster, stronger, or better.
Innovative
We're Creative and Clever
Einstein wasn't only highly intelligent, but he was highly creative. This combination is powerful. With our given success record and our overall personality, we see ourselves as creative innovators too. We were the first to figure out the overdrive 6-speed successfully. We solved wide-tire imbalance when we put the secondary drive on the right side for the first Right-Side-Drive on a Big Twin! We finessed the shift drum’s map into shift patterns that go forward, back, neutral-first, this way, and that - and with a more positive engagement. These are just some examples. All in all, we make the drivetrain dance for us at our will...for fun.
The people at a BAKER also have a creative spunk. We’re an organization of wandering, unsatisfied minds that are always exploring, questioning, testing, and pondering beyond boundaries and norms. Although you will see passion, determination, talent and discipline in the BAKER culture you will also see a lack of corporate regiment, rules, and mindlessness. Our focus is true achievement, not the perceived accomplishment of a business institution. They suck.
Supportive
We Have Your Back
Like the original genuine, die-hard, historic American bikers that carried this world to what it is now, BAKER Drivetrain is American in the purest sense of the word - until the end. We support American jobs. We support American manufacturing. We support American V-Twin motorcycling like the Harley-Davidson life. BAKER is not just sneaking a ride on the American motorcycle bandwagon and pretending to be a part of the great American motorcycle culture. We are fucking pulling it as hard as we can! We sometimes go way the hell out of our way to keep products domestic. This is not only a quality decision, but it is a personal decision made by the Bert and Lisa the owners. We are allowed to have such integrity, pride, and tenacity. Corporations are incapable of making such subjective calls because the bottom-line and greed always leads. There’s no soul there.
It is our duty to keep the reputation of American manufacturing soaring high. It is our duty to be a strong brand name in this industry WHILE being truly American. That means American design, engineering, and manufacturing using American citizens all along the way! This is good for America and our motorcycling way of life. Will there be such a tradition as we know it when most everything is NOT made here in the USA? The answer is no. It will be something else with no identity. It will essentially be without soul.
So when we support you and stand behind our stuff with an eager tenacity unrivaled in the drivetrain business, you now know why. We’re simply getting more, and keeping more, fellow American bikers on the road. We’re keeping a truly American company as a leader in this industry. We’re keeping American jobs in the USA. We’re ultimately helping keep a life that we love in existence by all means within our command. People like us belong here so we’ll support it – until the end.
American
Keeping to This is Key to All of Us!
Premium, Innovative and Supportive are all in effect American motorcycling qualities. We are an American company and we leverage those qualities – and we’re proud of it. These are the qualities that help lead the industry and preserve it at the same time.
So, this is the BAKER world that we the kings of. It takes a certain type of person to contribute to the organization. You have to be wise, unruly, disciplined, creative, a little obsessive, and stubborn to achieve this brand of leadership. But, it pays off in this unique biker scene ours.
Offshore thieves that reverse-engineer our designs will never have the intense level of understanding that we've earned and that we build into our highly-refined products. They steal from American ingenuity, suck money from our industry into Asia, lower all the standards, and threaten domestic motorcycle companies. If you support that shit, you're un-American. You're a poser and you have nothing to contribute to the rest of us.
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