Bert Baker, co-founder of this place, has been inducted to the Sturgis Motorcycle Hall Of Fame this year! Committing to being All-in on the inside, so to go All-out on the outside, this is a lesson the Baker's want to share. This attitude applies to work AND play. This attitude goes into the engineering, manufacturing and support of the premium BAKER products you buy. Read the Sturgis Motorcycle Rally article here.