FOR IMMEDIATE RELEASE
Contact: Michelle Baker
BAKER Drivetrain Welcomes James Simonelli as Brand Manager
Haslett, MI - September 25, 2025 - BAKER Drivetrain, the industry leader in American-made motorcycle drivetrain innovations, is proud to announce the hiring of James Simonelli as its new Brand Manager. Simonelli, well known in motorcycling's technical circles, makes his return to BAKER after working for the company earlier in his 40-year career.
Simonelli has expertise in design, fabrication, product development, technical support, sales and marketing. His career has taken him from custom fabrication shops to some of the most respected brand names in the industry, including S&S Cycle and Turn 14 Distribution. This new role marks a homecoming for Simonelli, who previously spent seven years at BAKER Drivetrain and played a pivotal role in strengthening the company's dealer relationships and new product portfolio.
"I’m thrilled to have James back with us at BAKER Drivetrain," said BAKER Drivetrain President Lisa Baker. "His technical expertise, enthusiasm, and proven brand-building approach will help drive our product and marketing to the next level. He’s a great addition to our BAKER Gearhead Crew."
Most recently, Simonelli served as Brand Manager for Twin Power and Biker’s Choice at Turn 14 Distribution, directing brand strategies, product launches, and growth initiatives.
"It’s exciting to be back at BAKER Drivetrain," said Simonelli. "With the responsibilities they've given me, I can have a big influence on the future of the company. My focus is on innovation and growth of our product line and I’m really happy that I’ll be face-to-face with our customers, representing BAKER at shows, rallies and races."
Simonelli’s world revolves around machines. He's grown from minibike racing as a child to winning motorcycle land speed records at the Ohio Mile, while finding time to get some highway miles in as well. His garage is packed with ongoing projects, of both the two-wheeled and four-wheeled variety.
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ABOUT BAKER DRIVETRAIN:
BAKER Drivetrain sets the standard for premium drivetrain components designed exclusively for American big-twin motorcycles. All products are engineered, manufactured, and assembled in the United States, using American materials and American labor.
At BAKER Drivetrain, innovation is driven by real-world riding experience and proven engineering methodologies. Each new product is developed through rigorous research, precise testing, and strict quality controls. Our intense attention to detail in design and manufacturing ensures reliability, durability, and peak performance.
BAKER Drivetrain stands behind every product with a guarantee and straightforward technical support, available before and after purchase. This commitment has earned the company its position as the leader in American motorcycle drivetrain engineering. Headquartered in Haslett, Michigan, BAKER Drivetrain products are used and sold around the world.
For more information, visit www.bakerdrivetrain.com
Images attached – High Res Image available on request.
News Release distributed for BAKER Drivetrain by Steve Piehl, Authentic CX, LLC, Customer Experience and Communication.