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The BAKER Blog

From the Vault: The Mechanical Beauty of Purposeful Machines

April 03, 2017

The only reason you’re not reading this article in German is because of old-school hardasses like Bert Effin Baker’s Uncle Bud. They just don’t make em like they used to – not people, and certainly not machines. Just as there is beauty in the character of these all-American warriors, there is mechanical beauty in the war machines heroes like Uncle Bud used to fulfill noble missions.

In the newest edition of our From the Vault feature, we dip back a few years to check out Bert’s article about the mechanical beauty of single-purpose machines with no compromises and minimal comforts. If a scratch-built 139-inch rigid with a TorqueBox tranny, KK clutch, and FFP primary doesn’t get your motor running…

From the Vault: What Would Bert Write?

March 19, 2017

You drive an American motorcycle. You’ve got it equipped with American-made aftermarket parts. After all, they’re named after lakes in California and deserts in Arizona, so they’ve got to be from this great country of ours, right? You can’t always be so sure.

In this edition of From the Vault, we zoom back to 2009. In this article, Bert Baker is inspired by a latrine-mouthed trucker and launches a new concept called Born-to-Fuck truth in marketing. Call it like you see it, call it what it is, and call em out if they’re trying to co-opt American identity to make a quick yuan.

From the Vault: What Buying a Baker Means

February 03, 2017

Bert Baker, Buy BakerWe’re going to blow your mind: At Baker Drivetrain, we’re not a fan of knockoff transmissions. It’s not just because they’re an affront to quality, dependability, and everything American manufacturing stands for. It’s not even because offshore drivetrain products are so disposable they might as well have
Huggies on the label. It’s deeper than that. Knockoff transmissions are a slap in the face of an American art form: The culture of American V-Twin motorcycling.

In the latest edition of our From the Vault feature, we zip back to 2006 to see Bert tell it like it is about imposters and how speaking with your wallet can help preserve the spirit of American motorcycle culture. Let’s dive in:

Baker Drivetrain Team Illustration